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Clean Up Your Act

Sustainable and ethical shopping has brought a lot to light, and in turn, consumers are wondering where they should start when it comes to making a positive impact on the environment. Have no fear, Knickey is here - and we’re ready to demystify the issues. Check out some starting tips and tricks below!

Clean Up Your Act

Shopping

The Problem:

The average human buys 60% more clothing and keeps it half as long as they used to 15 years ago.1

What Can I Do?

If you double the number of times you wear a piece of clothing, you could reduce greenhouse gas emissions by 44% - it’s a no brainer.1 Buy less, and wear more often.

Laundry

The Problem:

Synthetics fibers [like polyester and nylon] shed little plastic fragments called microfibers when they’re washed. Right now we’re releasing about 1.2 million metric tons of these microfibers into our oceans each year. That’s basically 71 billion plastic bottles…2,3

What Can I Do?

Because they have a higher chance of biodegrading in the ocean, choose organic natural fibers instead of plastics-based polyesters to reduce this concerning environmental impact, and for those must-have moisture-wicking yoga pants, grab a specialized laundry bag to prevent more microfiber mayhem.

Clean Up Your Act

Energy

The Problem:

Most of the environmental impact of laundry comes from energy use in heating up the water in the washing machine, and then machine drying your clothes.

What Can I Do?

Switching from hot water to cold could prevent over 800 lbs of CO2 from entering the atmosphere every year4. Easy peasy. And if you really want to go for gold, use a low-impact organic detergent and hang dry.

Not only do dryers pose potential damage for your goods, but they use five to ten times more energy than a washer! Hang drying truly allows us to save tons of greenhouse gas emissions each year!

Waste

The Problem:

All done - what now? Every second, one garbage truck of textiles is dropped in a landfill or incinerated. In the US alone, 84% of clothing ends up in a landfill. Textile waste per person in the US is now 80 lbs per person, per year!5

What Can I Do?

Little did you know, 95% of clothing that is thrown in the trash could be recycled - even your old undies.6 Recycling textiles diverts an otherwise huge waste of resources and can save tons of energy and CO2 emissions as compared to virgin material production - win, win, win. Did you know Knickey will take your old undies, tights, socks, and bras? Read more about our industry-changing Recycling Program and be part of the solution.

 

Footnotes

  1. “Style that's sustainable: a new fast-fashion formula.” Mckinsey. 20 October 2016. https://www.mckinsey.com/business-functions/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
  2. Briley, John.“Confronting Ocean Plastic Pollution.” Trust Magazine. PEW, https://www.pewtrusts.org/en/trust/archive/fall-2020/confronting-ocean-plastic-pollution
  3. Chaudhuri, Saabira. “The Tiny Plastics in Your Clothes Are Becoming a Big Problem.” Wall Street Journal, https://www.wsj.com/articles/the-tiny-plastics-in-your-clothes-are-becoming-a-big-problem-11551963601
  4. Mandel, Kyla. “One thing you can do: smarter laundry.” The New York Times. 2 October 2019. https://www.nytimes.com/2019/10/02/climate/nyt-climate-newsletter-laundry.html
  5. Wicker, Alden. “Fast Fashion is Creating an Environmental Crisis.” Newsweek. 1 September 2016. https://www.newsweek.com/2016/09/09/old-clothes-fashion-waste-crisis-494824.html
  6. “Textile Reuse & Recycling”. New York State: Department of Environmental Conservation. https://www.dec.ny.gov/chemical/100141.html

Further Reading

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