• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

Free Shipping on US orders over $50

Knickey is now Subset

25% OFF THIS WEEKEND FOR GLOBAL RECYCLING DAY

Rated 4.3 out of 5
Based on 665 reviews

Organic Cotton
New Keyhole Soft Bra

$62
Core
Carbon
Limited
Carbon
Size
M
More Cup Room
M
-
+

Sign up for our waitlist to be notified when in stock

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Complete The Set
Organic Cotton High-Rise Brief in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Select Size
Get on the Waitlist
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $96
    • US Flat Rate shipping $8
    • International shipping & duties charges calculated at checkout
    • Carbon-Neutral shipping

    Returns

    • Try on for fit but keep the tag attached
    • Free exchanges and returns to store credit
    • Returns to refund with a $4 return shipping fee
    • Pre-paid shipping labels provided to US orders
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    Learn more about the impact of our products

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Cut: Moderate
Support: Medium
Adjustability: Band & Straps 

  • Partial chest coverage with flattering Scoop shape
  • Good hold from darted, double-lined cups, giving lift without bulk
  • 3-row hook & eye closure at back for adjustability
  • Adjustable shoulder straps
  • 2 size ranges based on cup volume
Organic Cotton New Keyhole Soft Bra
-
+

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

For the globe

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

Who’s loving Subset lately

#SetYourNewStandard @wearsubset

@bunz_walker
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Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

average rating 4.3 out of 5
Based on 665 reviews
  • 5 Stars
    413 Reviews
  • 4 Stars
    124 Reviews
  • 3 Stars
    70 Reviews
  • 2 Stars
    36 Reviews
  • 1 Star
    22 Reviews
80% of reviewers would recommend this product to a friend
Customer photos and videos
665 Reviews
Reviewed by Allissa
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Fits great, feels comfortable, love the material

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Reviewed by Jacob
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love them!

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Reviewed by Beth
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Wonderful everyday bra. Very comfortable and flattering.

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Reviewed by Patricia S., from United States
Verified Buyer
I recommend this product
Age Range
65+
Size Purchased
XL
I usually wear
  • 38
  • B
Rated 5 out of 5
Review posted

Great everyday bra!

I love this bra! Very comfortable and supportive. I don’t need a lot support so I can’t speak to how it would be for a larger busted woman but it’s perfect for me. I will buy more!

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Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 1 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
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Reviewed by Haley
Verified Reviewer
I recommend this product
Rated 5 out of 5
Review posted

Such a fun style

This bra is really comfy, more like a bralette! And the keyhole makes it such a fun style! I love the aurora color too. I got the matching underwear in aurora and it makes such a cute set in this color!

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