• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton New Keyhole Soft Bra in Carbon

Hannah is a 36D, wearing a Subset L

Lola is a 44DD, wearing a Subset 2XL+

Riley is a 32B, wearing a Subset S

Eli is a 33C, wearing a Subset S

Riley is a 32B, wearing a Subset S

Lauren is a 32D, wearing a Subset S

Mercy is a 32C, wearing a Subset S

Lola is a 44DD, wearing a Subset 2XL+

See it on:
Rated 4.3 out of 5
Based on 672 reviews

Organic Cotton
New Keyhole Soft Bra

Any 2 soft bras for $110
$62 for 1
Core
Carbon
Limited
Carbon
+ More Colors
Size
M
More Cup Room
M
-
+

Sign up for our waitlist to be notified when in stock

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Complete The Set
Organic Cotton High-Rise Brief in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Carbon $20
Select Size
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Organic Cotton Mid-Rise Shortie in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Meridian $20
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Organic Cotton High-Rise Brief in Marine
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Marine $20
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Organic Cotton Wide-Leg Pant in Stone
XS
S
M
L
XL
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Organic Cotton Wide-Leg Pant in Stone $120
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Organic Cotton Mid-Rise Thong in Wheat
XS
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M
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3XL
Organic Cotton Mid-Rise Thong in Wheat $20
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Organic Cotton Wide-Leg Pant in Garnet
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Garnet $120
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Organic Cotton Mid-Rise Bikini in Aurora
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Aurora $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Carbon $20
Select Size
More colors
Organic Cotton High-Rise Thong in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Thong in Meridian $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Marine
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Marine $20
Select Size
More colors
Organic Cotton High-Rise Brief in Stone
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Stone $20
Select Size
More colors
Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Wheat $20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Garnet
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Garnet $20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Aurora $20
Select Size
More colors
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $96
    • US Flat Rate shipping $8
    • International shipping & duties charges calculated at checkout
    • Carbon-Neutral shipping

    Returns

    • Try on for fit but keep the tag attached
    • Free exchanges and returns to store credit
    • Returns to refund with a $4 return shipping fee
    • Pre-paid shipping labels provided to US orders
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    Learn more about the impact of our products

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Cut: Moderate
Support: Medium
Adjustability: Band & Straps 

  • Partial chest coverage with flattering Scoop shape
  • Good hold from darted, double-lined cups, giving lift without bulk
  • 3-row hook & eye closure at back for adjustability
  • Adjustable shoulder straps
  • 2 size ranges based on cup volume
Organic Cotton New Keyhole Soft Bra
-
+

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

For the globe

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

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Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

Write a Review
average rating 4.3 out of 5
Based on 672 reviews
  • 5 Stars
    419 Reviews
  • 4 Stars
    124 Reviews
  • 3 Stars
    71 Reviews
  • 2 Stars
    36 Reviews
  • 1 Star
    22 Reviews
81% of reviewers would recommend this product to a friend
Customer photos and videos
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672 Reviews
Reviewed by Emily B., from United States
Verified Buyer
Organic Cotton New Keyhole Soft Bra in Stone
Reviewing
Organic Cotton New Keyhole Soft Bra in Stone
I recommend this product
Age Range
25-34
Size Purchased
S
I usually wear
  • 34
  • A
Rated 5 out of 5
Review posted

Perfect for me

This bra is everything I could have hoped for - soft, comfortable, organic cotton innerwear. The straps stay put and the fabric seems like it will last a long time.

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Fit
Rated -1 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Emily B., from United States
Verified Buyer
Organic Cotton New Keyhole Soft Bra in Meridian
Reviewing
Organic Cotton New Keyhole Soft Bra in Meridian
I recommend this product
Age Range
25-34
Size Purchased
S
I usually wear
  • 34
  • A
Rated 5 out of 5
Review posted

New Favorite!

This bra is comfortable, soft, and cute! I was unsure of the sizing at first but a small fits well (34 A). The fabric is thick and seems like this bra will last.

Loading...
Fit
Rated -1 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Sarah C.
Verified Buyer
SALE Knickey Keyhole Bralette in Lunar
Reviewing
SALE Knickey Keyhole Bralette in Lunar
I recommend this product
Rated 5 out of 5
Review posted

Love

Comfortable and flattering

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Was this helpful?
Reviewed by Caitlin M., from United States
Verified Buyer
Organic Cotton New Keyhole Soft Bra in Meridian
Reviewing
Organic Cotton New Keyhole Soft Bra in Meridian
I recommend this product
Age Range
25-34
Size Purchased
M+
I usually wear
  • 32
  • DD
Rated 5 out of 5
Review posted

New favorite

I wear this bra almost every day now because it’s super comfy and the blue color is so cute. I also love how the m+ fits since I often struggle with bralettes being too small around the bust area, but just right in the under-bust. I typically wear a 32DD or 34D and this fits perfect. The key hole style also makes the whole bra more seamless under shirts.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Riki H.
Verified Buyer
SALE Knickey Keyhole Bralette in Carbon
Reviewing
SALE Knickey Keyhole Bralette in Carbon
I recommend this product
Rated 5 out of 5
Review posted

Amazing

Love , love, love and thank you!!!

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